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5 Tips to Make Your Business Website User-Friendly

Published May 20, 2020 | By stnetwork

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When creating a website for your business, there are certain things to keep in mind from a design perspective that can make or break your site. Even if you do not plan to spend a fortune on your site, paying attention to each of these items you will ensure that the final product is something of which you can be proud.

Here are 5 tips for designing your business website, even on a budget:

Tip #1: Make sure your Web site loads in 5 seconds or less: Have you ever tried to view a Web site only to find that it takes 10 or 20 seconds to come up on your screen? Unless it has been recommended by a friend or you have some other burning desire to visit the site, you probably likely gave up and moved on. The first 5 seconds is very important in terms of the attention span of your visitor. During that period, you need your site to load and for the visitor to be able to “get” what your site is about. If it takes longer than this, your visitors will run out of patience and leave. Tip: if you want to show off a long flash presentation, try featuring it on a page other than the home page.

Tip #2: Limit the menu bar to 5 options: Your Web site needs to be singular in purpose and focused in appearance. If your site is trying to be all things to all people, it will end up being of value to almost nobody. The simplicity and focus of your site design is reflected in your navigation and symbolized on your home page by your menu options. If you believe your site requires more than five menu options, make some of them sub-menus that are available only after the user selects one of the five main options.

Tip #3: Make clearly visible a call to action: Ever shopped at an IKEA? Their stores have a non-traditional layout that allows you to look around freely and yet literally leads you from one section to another, right on through to the multiple cash registers and food goodies waiting for you at the end of your path. Let this serve as a model for how to set up your Web site: on every page, you need to make it abundantly clear to your site visitors just exactly what it is you want them to do. Do you want them to contact you? Order your product or service? Add a comment to your Web site? Whatever it is, make this call to action very easy to spot both textually and graphically from anywhere on the site.

Tip #4: Provide free and clear access to additional help options: You do not want to lose sales (or visits, or whatever your goal for your visitors maybe be) just because you failed to give someone the chance to ask a question. Just as with your call to action, make it clear to visitors that no matter where they are on your site they can easily locate help via phone, e-mail, live chat, call back, user forum, or knowledge database. Hint: present the various options in a prioritized manner depending upon anticipated user needs.

Tip #5: Show consistency among other design elements: The look-and-feel of your site as a whole is really just a combination of all of its individual components. Pay close attention to every detailed component of your new site. Use appropriate colors and graphics, pay attention to font size, make sure your messaging is readable and makes sense, and make sure images look crisp and appealing. Items that you think are minor might form the basis for whether someone chooses to stay on your site or find that of a competitor.

Whether you are designing your own site or hiring a professional designer, pay attention to these items and you will have a winning site for your business.

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The Impact of Web Design on Your Online Success

Published May 20, 2020 | By stnetwork

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SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization:

Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities.

The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization.

SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a a basic, visually appealing site is easy with the many technologic advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. SEO web design should be easy to use and friendly to both human and robotic browsers.

Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.

The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted on but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web design which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it.

Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying, know your enemy is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to SEO web design process, content is one of the prime needs and tools of making the site rank high during searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.

SEO web design experts should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is.

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How to Choose a Web Design Company

Published May 20, 2020 | By stnetwork

On the Internet today, there are many people who call themselves web designers and web design companies. Some people do it for fun, as a hobby or part-time. Web designers that design full-time are the way to go. Someone who does web design in their part-time tends not to take it as seriously as someone who does it for a living. There are also people who do web design, who have no formal training. Make sure your web designer has some formal training from a recognized school. People who are self taught, although I applaud them for doing it, have relied on the Internet for all their information, and as you know information on the Internet can be inaccurate.

Relevant Experience

The web design company you choose for your project should have relevant experience. If you would like them to design a e-commerce website, it is best to choose a web designer who has e-commerce websites in their portfolio. Your web design company should be ready to submit a proposal for your website project along with a contract. Beware of companies who don’t give you a formal contract. The contract should outline exactly what the web designer will do and how long it will take, the price, and what you have agreed to supply. A formal contract is the best way to avoid disagreements between the web designer and you. Make sure your contract outlines every possible problem that can happen.

Different types of websites

There are different types of websites such as: static HTML (brochure type), e-commerce (with a shopping cart), database, and a website with your own content management system. All of these must come into perspective when you are looking for a web design company. Your best bet when choosing a web design company is to have a face to face meeting when discussing what it is you would like to have your website look like, also some sketches and some addresses of websites that you like. This gives the web design company the chance to fully understand what you are looking for and a better chance to give you an accurate proposal.

Things to take into consideration

Does the web design company have an update package? You must know that after your website has been created, from time to time you will require updates. Maybe they will be small maybe not. If the web design company you are choosing does not have an update package, you should inquire about the price of updates after the initial design. You should take the price of updates into consideration before you begin the design process. Make sure the web design company or web designer you choose sets realistic goals for the timeline. Usually if it sounds too good to be true then it is.

You would also have to consider guarantees. Does your potential web design company offer a guarantee? Most web design companies do not. So when you find one who does, you can know that they feel very confident in their capabilities. Another thing to consider is: Does the web design company display a phone number that they can be contacted at. Sometimes as a client you would like to speak with someone, not just get a reply to an e-mail the next day.

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Know This Before You Start a Website Design

Published May 20, 2020 | By stnetwork

[et_pb_section fb_built=”1″ _builder_version=”3.27.3″ custom_padding=”0px||0px|||”][et_pb_row _builder_version=”3.27.3″ custom_padding=”0px||0px||true|”][et_pb_column type=”4_4″ _builder_version=”3.27.3″][et_pb_text _builder_version=”4.4.5″ hover_enabled=”0″]Web design for an online business is serious business. No matter how important and unique your product or service is, what keeps a customer on a website is the web design, what makes customers buy is the ease of the process.

Probably you already know that designing a business website is not like designing a personal website that only your friends and family will see. Since your target from a business website is customers who are going to pay you money, your web design for an online business must be appealing and convincing that you are worth paying.

Web design for an online business says a lot about the business and its owners. Its important to present a professional image; otherwise you will end up handing customers to your competitors even if you have better products and services.

Amateurish web design shines a bad light on a professional business. If your web design looks amateurish, people will think youre an amateur. Of course, that may be an inaccurate assumption, but it is the reality of the way things are. A professional image makes people more comfortable, and more likely to use your product or service.

Good web design includes pages that are easy to navigate, and that are pleasing to the eye. Think of a few of your favorite websites, visit them and browse them thoroughly. Take notes of why you like them. Keep the list handy when youre ready to design your own business website. Also keep in mind why visitors will be visiting your site.

In designing a business web site you will have to think like a customer. If this does not make sense to you, browse similar business websites and consider the things that are keeping you on the website for a longer time. Also take notes about the things that are encouraging you to leave the website you are visiting and to look for your required service or product elsewhere. Your target should be to keep your customer at your website the longest time for a simple reason, if this visit to your site did not translate into a sale, his comfortable stay will introduce him to other products that will be in the back of his mind and will come back to get it when he needs it.

A handy peace of information to keep in mind is that websites attract visitors because theyre seeking information. Maybe they want to purchase an item or service that you offer, so do not spare any effort to give a detailed, nicely arranged and easy accessible information about every product or service that you offer. Good web design insures that visitors will have an easy time finding the information they need. You only have a split of a second to retain visitors, so make the most of that time.

The main page should get to the point. Flash intro pages look nice, and show that youre current on technology. But Flash intro pages annoy many people, and cause them to click away from your site without going further. If you must have a Flash intro, at least include the option to skip it. Other than that, when you are in the phase of search engine optimization, you are going to have a hard time optimizing flash websites.

Furthermore, good web design also takes into account some people use dial-up services. Successful web design means the page is available to everyone, not just those with broadband or cable connections. If possible, keep graphics and special effects to a minimum. Overloading a page with too many extras looks amateurish, and makes the page load slowly.

Successful web design can make or break your business. Create a site that is appealing and easy to navigate, and your visitors will be glad they found it, happy to revisit and recommend.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Three Common Elements Of Website Design

Published September 19, 2019 | By stnetwork

[et_pb_section fb_built=”1″ _builder_version=”3.27.3″ custom_padding=”0px||0px|||” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”0.0.0″][et_pb_text _builder_version=”3.27.3″ hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″]The average webmaster is not always aware of the importance of some of the basic principles and elements of website design. Professional website designers with formal training are often the only ones who understand these design concepts. Incorporating the simple principles commonly used by experienced website designers can make a great difference in your own website design. Creating a Focal Point for Your Website Your focal point will be the location of the primary piece of information you want your visitors to receive from your website. This area will stand out from the rest of the page and attract your guest’s attention as soon as they enter your site. You can create a prominent space on your website by varying the size of that particular section or using a contrasting color. The area can even have its own distinct shape to set it apart. Choosing Your Website Colors The color scheme you choose plays a prominent role in your visitors’ reactions and feelings toward the site, as well as how easy it is for them to view the pages, images, and text, so it is a very important part of website design. Various colors will either balance one another or they will create a contrasting eyesore that turns visitors away. A typical website theme incorporates two or three colors into the design. The colors should blend with another and you should keep the color variety minimal. A simple white background with black text is a good start for a basic website design. You can then add a subtle shade to the page. Creating a Balanced Website A color scheme with complementing color shades is the best way to create a balanced look with your website. A balanced website design is much easier to view so your visitors will want to stay longer and will be more likely to visit your site again. White, or a very light color, should be the prominent color in your design and a matching, darker shade should be used in a few areas of the design. A website that looks good may not necessarily be balanced and balanced websites typically see greater success than those that are merely attractive. Using Your Available Space The way you use the space on your website page can influence the success of your website design. A good looking, effective website is based on a logical, but creative, layout. Using Lines in Your Website Design The lines used in your website also have an effect on your visitor’s feelings about your site. Horizontal lines have a soothing effect and are best for professional websites, like those for a business. Vertical lines have a more engaging effect, stimulating activity, and are great for accenting your pages. Diagonal lines are active lines that create a fun feeling. Diagonals are great for use in children’s websites or when you need to create excitement. All of these commonly used elements of website design can help your website succeed.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Secret To A Successful Website Design

Published September 19, 2019 | By stnetwork

[et_pb_section fb_built=”1″ _builder_version=”3.27.3″ custom_padding=”0px||0px||true|” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”0.0.0″][et_pb_text _builder_version=”3.27.3″ hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″]Understand your exact target market and the needs of your business to go online. There are many points that need to be considered while designing the website. The Web Design India should be designed in such a manner that would be help you to enticing to users and will help in expanding the marketing worldwide. Whereas the website could be designed as the art which consists of the elements such as text, images etc. for the world class User Interface (UI) Design. The Web Design team in India always follows the guidelines mentioned for designing the website for our clients. This checklist includes easy navigational structures, fixed versus liquid UI design analysis, corporate colours utilization, browser safe colours, visual hierarchy analysis, CSS style sheet based font formatting, visual design consistency, web page dimension planning, web site page length and content analysis, web design grids for graphics and text placement, page headers and footers content analysis, analysis of using tables or div, web design accessibility issues analysis, cross-platform compatibility testing, best font typefaces utilization planning, best typographical approach, planning for SIFRs (Rich Accessible Typography) utilization for better typographical text rendering, graphics elements UI design planning, W3C compatibility testing, uses of headings html tags, uses of subtle colours etc. If you want to achieve success in your business then it is very important for you to get an online web presence. The Web Design India services are increasing at a fast pace on internet today including the rigorous role of business web site design. You would need to build a web site that reflects your business simultaneously targeting your audience. A proper web design would involve multiple steps that you should always follows. Web Design India does not merely comprise of web page design that looks good, but the term Web Design IndiaWeb Design India incorporates much more complexities accordingly requiring expertise and extreme acumen to achieve the aim of impressive and efficient web site design. One can easily avail the benefits of all such requirements from any of the trusted website designing company aiming to provide world class and affordable web design services.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Key Aspects – Design a Better Website

Published September 19, 2019 | By stnetwork

[et_pb_section fb_built=”1″ _builder_version=”3.27.3″ custom_padding=”0px||0px||true|” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”0.0.0″][et_pb_text _builder_version=”3.27.3″ hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″]The internet is huge. Google alone list over 3 billion pages, looking at one each second of the day would take you over 99 years to view them all! Many people can do website design, but how many can actually design a website. The design element is so important and so often overlooked. If you intended to send out brochures to your customers, or potential customers, and the brochure was poor quality what type of image will this reflect on your business…….a poor website will do exactly the same. When designing a website the most important task to remember is colour co-ordination. Ideally you should strive for a maximum of three main colours, with variations and tints of these. By using more you run the risk of non-matching colours and ultimately less easy on the eye for visitors. Next comes navigation. Colour co-ordination and Navigation are the top main priorities. If your site isn’t easy to navigate, people will not stay around to delve deeper. Once you site is designed ask some friends or family to test it out. The easier your website is to navigate, the longer people will stay. Accessibility is a key issue that has been highlighted recently with a AUD$20,000 fine imposed on an Australian website for not ensuring people with disabilities and sight impairments could use the website. These rulings are few and far between (for now) but to help always use ALT tags on images (helping to describe your image), plus use text based links where possible. For further information you can check our http://www.w3.org You have your site ready, it’s full of content, great design and ready to hit the super highway – now how will people find you. This is where SEO comes in to play (Search Engine Optimisation). Optimising your site for the main search engines can help bring free targeted traffic to your website. The main and basic rules of SEO are: 1. A good Title tag, e.g for C2 Web Design being a website design company based in Essex, UK and covering Colchester our Title tag is ‘Website Design Essex Website Design Colchester’. Using your main keywords for your title tag can instantly bring good results. 2. Make sure your keywords appear within your website. The % of times it appears has started to have less an impact, but the general rule is your keywords should make up around 5% of your copy. 3. Request Linkbacks. Make requests for other sites to link to you from the day you website is activated. Search Engines, particuarly Google, base a large porpotion of their listings based on the number of websites linking to you – plus their popularity and themed relationship to the content of your site. 4. Be patient. It can quiet easily take a year or so to achieve a good placement in Google for a popular phrase – but considerably less time in other search engines e.g. MSN and Ask Jeeves. By sticking to these basic principles and ensuring your site is pleasent on the eye, easy to navigate, and optimised for search engine visits you should be able to claim your stake in the World Wide Web.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Boost the Look and Feel of Your Website

Published September 19, 2019 | By stnetwork

[et_pb_section fb_built=”1″ _builder_version=”3.27.3″ custom_padding=”0px||0px||true|” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.27.3″ _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”0.0.0″][et_pb_text _builder_version=”3.27.3″ hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″]For communication, promotion and selling, internet and website are the two most effective and relevant medium today.Websites are representing enterprises these days. When communication, information dissemination and marketing can be made through websites, then everyone will try to make their websites acquire a unique place in design, usability appearance and in search engine visibility. There are large numbers of website designing companies today, yet how many of them are meeting the requisite criteria, need to be studied. If your primary objective is to do e-business or internet marketing through your website then this article will help you making an effective website.Whether you are required to make a basic business website to inform about your company, product and competitiveness, then a tailor made website design can carry the information, in an appropriate way. Your website should work as a loyal representative to the potential buyers who will prefer to start dealing with you seeing your website.You can reflect your objective as well as what you are through your website.Your website should have a balanced yet attractive graphics and text contents to ideally represent your company. Web designers, Content writers and Web Developers are three vital positions for a website development firm and for the business organizations that develop websites by setting up an independent web development unit. Since the graphics of your website attract online visitors to your website,content should make them feel getting solid,stable and reliable services from you.If you have option selling online then you should take care of an easy navigation and simple steps to complete the buying process. When outsourcing website designing comes into your consideration then there are competent web development firms who can offer you entire services from web designing, content writing, Search Engine Optimization, to including additional features to your website as per your instruction.Usually web development and internet marketing firms keep them updated about latest products and processes relating to website design and development. These offshore website design and development firms provide services within the given time period. If you have website for internet marketing and that does not generate leads for your business then you may consult an internet marketing company.In web development firm you can also find internet marketing professionals.How to design a SEO friendly website by which it comes first in searching can be guided by an internet marketing company.The design, content will be made in a search friendly way. Make sure your website is navigation friendly, not used heavy images, graphics, different image background in different part of the page, and consider the importance of using JavaScript. Appearance, usability, information availability and information accessibility are four crucial parts of a website which are interrelated and none should be ignored. The role of a web designer is not only to put color and make graphic or flash work on the website but also to ensure a beautiful, and a justifiable appearance of the website.On the other hand content writer, SEO professional and web developer strive to make the website not only informative and SEO friendly but also justify the objective of developing website.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]